Red Bull Ambassador Program
Red Bull boasts one of today’s longest-running and best brand ambassador programs. Over 4,000 college-age brand ambassadors, known as Student Marketeers, are dedicated to “generating awareness and excitement for the product and brand” by giving wings to fellow students, athletes, and anyone in need of an energy boost.
Why the program works: This brand ambassador program doesn’t just mobilize Red Bull’s target audience of college students. Since it’s positioned as a highly selective, professional opportunity, the program can also kickstart their brand ambassador careers.
